Petware Beauty Book
Spring 2024
Project Timeline: 2.5 months
My first task as an intern was to research pet and owner needs, and do some initial ideation sketching of concepts that would be feasible for Madesmart to manufacture and successfully enter the booming pet market.
I was sent to the Global Pet Expo in Orlando, FL to talk to users, and competitors in the pet market. I gained many insights about market opportunities and ultimately what it means to compete in the pet market that is only getting bigger.
The final deliverable would be a beauty book containing concepts that could be presented to retailers, consisting of a cohesive pet product line that aligns with Madesmart's visual brand language that would fill an 8 foot plan o gram in a retail store like Target, Walmart, Kohls or the Container Store.
Archived Concepts
These are some earlier concepts that didn't end up in the final review of the Madesmart Petware beauty book but overall lead me to the final directions that were presented above...
